The Danube Tower at the BIZ Spring Fair 2024

As a platform for the exchange and presentation of new ideas, it not only attracted almost 500 trade visitors, but also offered a unique opportunity for networking.

The trade fair was characterised by an impressive diversity of exhibitors and visitors, ranging from seminar hotels and conference venues to event locations, excursion destinations and tourism associations. BIZ Spring 2024 not only offered a stage for 50 exhibitors from a wide range of sectors, but also a rich programme for hundreds of trade visitors to explore innovations and trends.

One of the outstanding facets of the trade fair was the comprehensive supporting programme with presentations on current and forward-looking topics. These included:

• "Between technology and humanity: the art of communication in the AI era" by Pascal Dricot, a presentation that highlighted the fine balances of communication in an increasingly digitalised world.
• "Smart CRM's: What does customer data have to do with AI?", presented by Christina Neumeister Böck and Thomas Reischer, offered insights into the revolutionary role of AI in customer relationship management.
• "Creativity meets efficiency: Generative AI in event management" by Barbara Oberrauter-Zabransky showed how AI can support and enhance creativity in event planning.
• "Between blind trust and fear of the robot dystopia - How artificial intelligence influences our humanity", a presentation by Carina Zehetmaier, which dealt with the far-reaching effects of AI on our daily lives and our future.

At the BIZ Spring Fair 2024, the Danube Tower presented its extensive range of events and made valuable contacts. In addition to innovative presentations, the fair offered a variety of experiences, including interactive adventures, culinary delights and musical performances.

The atmosphere encouraged dialogue and was praised for its relaxed but stimulating environment, making it an ideal platform for networking. This strengthened the role of the Danube Tower as an important player in Vienna's tourism and event sector.