Donauturm at ATB 2025

International buyers from the fields of incentives, meetings, individual, and group travel met with local industry representatives to exchange ideas about Austria’s diverse vacation offerings. Donauturm participated as an exhibitor with its own stand, seizing the opportunity to present itself to a high-profile audience.

Insights into the Trade Fair and Exclusive Networking Events

ATB 2025 provided a unique platform to showcase Donauturm as a top destination for both national and international guests. The innovative online tool allowed targeted appointment scheduling with potential partners in advance, fostering promising business connections.

A special highlight was the exclusive ATB Welcome Evening on January 15, 2025, at Palais Ferstel, marking the festive opening of the trade fair. Here, the new brand identity of Austria Tourism was brought to life, reflecting Austria as a travel destination in all its diversity. Additionally, the Hospitality Suites at the Heidi Horten Collection and the Natural History Museum offered excellent networking opportunities in a unique setting during the trade fair evenings.

Focus on Sustainability and Innovation

Beyond the traditional sales meetings at the Austria Center Vienna, ATB 2025 also highlighted forward-thinking topics. Particularly engaging were the Fireside Chats on Sustainability and Living Space Management in Austria, showcasing best practice examples and innovative concepts. The Quick-Space also provided in-depth insights into the potential of Artificial Intelligence in Tourism, along with mixed-reality projects as part of the “Change Tourism Austria” initiative.

Donauturm as an Attractive Partner in Tourism

With its unique location and breathtaking panoramic view over Vienna, Donauturm is an absolute must-see for visitors from around the world. Participation in ATB 2025 was a valuable opportunity to introduce Donauturm’s offerings – from culinary highlights to exclusive event spaces – to an international professional audience.

We are delighted with the numerous new contacts and inspirations gained from ATB 2025 and look forward to future collaborations!